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Beautycounter, a multilevel advertising beauty company that has banned 1,one hundred ingredients in its products and has been a visible and vocal voice in the clear beauty movement, has additionally supported the invoice publicly. The company has a group devoted to advocacy and it’s made a quantity of trips to Washington for hearings and meetings with lawmakers. The backlash against conventional beauty companies — and the rise of “clean” ones — may need been inevitable. As scary-sounding stories about ingredients made the rounds over the years, customers demanded answers. But cosmetics regulation legal guidelines in this country haven’t been meaningfully updated since 1938.

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